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What is a Domain and Why Do You Need Domain?

domain name is identification of the website, In 2019, 351.8 million domain names had been registered in the world. A domain is the address of your website, kind of like the street address of a shop. Examples of well-known web sites include:

You’ll notice that these all use the name of the brand or organization, followed by com, net or org. These “add-ons” are called domain extensions and are separated from the chosen domain name (google, bhbujjwalsaini, wikipedia, and so on) by a “dot” – a period or full-stop.

There are three main types of domain extension:

  1. Universal extensions

    which can be used by people anywhere in the world, regardless of their location. The three primary universal extensions are: com, net and org. Most of the world’s big websites use one of these.

  2. Regional or Country domain extensions

    . Examples include (United Kingdom), de (Germany), eu (European Union countries) and .asia (Asia).

  3. Domain extensions

    for individual purposes, such as: tv (television), biz (business) and mobile (for sites aimed at mobile devices).

In almost all cases, We suggest you try to register your site as a .com. We’ll go into more detail and how you come to choose your website’s name shortly. Your other multinational options are net and org but, as most people think of websites as “dot-coms”, there is room for confusion.

Possible exceptions to this .com rule are if your business is regionally-branded or advertising an offline business such as a restaurant or tourist attraction that would benefit from being identified with a region or country. In that case it’s worth considering a regional/country domain extension.

Choosing Your Website’s Name

Deciding on a name for your website can be easy or it can be difficult. It all depends on what you want to do with your site when you’ve got it. The key is to think about how people will find your website. Many of them will be using a search engine such as Google, Yahoo or Bing.

If you are building a commercial website – one that relies on traffic to make you money – you should consider what your potential customers will be searching for. Unless you are a mega-brand like Google or Pepsi, they will not be searching for your name, but for what you do.

For example, if you run a fish restaurant called Maggie’s Fish and Chips, you could call your site Maggie’s Fish And Chips ( or Maggie’s Fish Bar ( Or you could think about what your potential customers might be searching for and pick something like Brighton Fish And Chips (, if you are located in Brighton. This would be a smart way of getting some free extra traffic to your site.

Exact Match Domain

An Exact Match Domain (or EMD) is very desirable and can help you optimize your website for the search engines. If your website is about garden sheds, then the exact match domain would be and the name of your website would be Garden Sheds.

There's been a lot of hokum talked recently about how Google has recently penalized exact match domains. It's true that some EMDs have fallen foul of the mighty search engine since its Panda, Penguin and Hummingbird algorithm updates, but the ones that did crash out of the rankings were clearly trying to manipulate the search results in a bad way.

Provided you only do good things with your website (the things I’m going to show you), an exact match domain can only help your business. It tells the world, including Google, what your site is about. The search engines are all for transparency.

If you do choose to go down the EMD route, We would advise against using superlatives like best, greatest, world’s best and so on (as in in your name. This is the type of thing the search engines may want to clamp down on in the future and it’s best to err on the side of caution.

Non-commercial websites don’t have quite the same pressure to top the search engine results, but they still need to attract as many visitors as possible. If you are an unknown blogger called Timothy Viking you’ll no doubt think about calling your site Timothy Viking ( or Timothy’s Blog ( Both of these are fine.

A great tool to use for checking on the availability of domain names is Instant Domain Search, which works as you type in the words:

Here are three tips you should take note of when choosing your website’s name:

  • Try and keep the name as short as possible. Try for one or two words first. You never know, you may get lucky with the exact match domain, especially if you’ve not got your heart set on a dot-com.
  • Be careful of hidden words and double meanings. The guy who registered simultaneously and unwittingly registered at the same time.
  • Avoid trademarks. It may seem a good idea to register a name like or, but it’s not. People who own copyrighted names and trademarks are very eager to go to law to protect their investment.
  • Made up names can be cool. No one had heard of Google, Facebook or Yahoo before they came along. Just make your new word easy to spell and catchy enough to remember.
  • What To Do If The Exact Domain Name Is Not Available?  Very often the exact match domain has already been taken for a dot-com. Ideally a website about the birds of the world would be, with the name of the site Birds of the World. Unfortunately the .com domain is already taken, as are the net and org. As the Internet grows bigger this is becoming more of a problem every day.

There are three ways around this:

  1. You can juggle the words. Instead of Birds Of The World, try The World’s Birds or Birds In The World – both of which were available as a dot-com when I looked.
  2. Add a prefix or a suffix (words before or after), such as All Birds Of The World, All The Birds Of The World, Birds Of The World Guide or Birds Of The World Site. Again, you could register all of these as a dot-com.
  3. Think laterally. Look for different word combinations that would have roughly the same meaning but that are available to register. I spent five minutes on this and came up with: Looking At Birds, Completely Birds, Talking About Birds, All The Birds You Want and Online Bird Guide.

Registering Your Domain

Once you’ve found a name with an available domain, you have to register it. You can either do so when you sign up with your new hosting company – which is the method we recommend to our clients – or you can use a specialist domain registrar, such as GoDaddy, NameCheap or BuyDomains and buy hosting separately. We use godaddy, simply because their customer support is best, their site is the easiest to navigate, and they don’t seem to indulge in the same type of hype you’ll get at GoDaddy..

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